Companies may be terrified of tariffs, but consumers clearly aren't

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At a time when the tariff battle occupies much of the market's attention, consumers seem to be largely disregarding the issue.

"Despite the concerns about the ongoing trade war between the U.S. and China and slower global economic growth, consumers remain in good shape, continuing to push the U.S. economy forward," Gus Faucher, chief economist at PNC, said in a note.

That's well below the Federal Reserve's target, though the three-month average was right on the 2% level that the central bank considers healthy. Friday's data menu also came with some bad news — the closely watched University of Michigan consumer sentiment measure for August was revised lower to 89.8, representing a 9.8-point tumble that was the biggest monthly slide since December 2012.The Goldman Sachs Analyst Index, which surveys equity analysts on business conditions across multiple categories, fell to a two-year low in August. Its reading of 48.

The Atlanta Fed is tracking third quarter GDP at 2.3% following a 2% gain in Q1. After-tax income continues to rise, gaining 3% annualized in July.

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yea we are. Holiday spending cut in half or more this year for our family. But we will be together- that's all we care about

Yeah, like people pay attention.

Consumers are not afraid to consume less.

You've been hacked! Positive economic news?

The average American consumer couldn't make change for a dollar and you want them to understand tariffs?

yet

Globalists have always feared their fraud being exposed. Americans figured out that they can’t afford many cheap widgets from China when their only jobs here are flipping burgers and driving for Uber.

They don’t feel it yet, but they will. We know it’s coming...

That is very stupid to say. Retail companies are crumbling. People are buying less. So to say consumers do not care about tariffs is horseshit

Guess I'm one of the weird ones. I've definitely found myself not buying things because of 'sticker shock' as prices rise.

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