DTC brands bypassing ad agencies and working with production companies - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 22 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

Singapore News News

Singapore Singapore Latest News,Singapore Singapore Headlines

Popular direct-to-consumer brands like Bombas, Mailchimp, and SmileDirectClub are increasingly bypassing traditional agencies and working directly with production companies

. They say working directly with these companies lets them maintain creative control.

Bruce Henderson, chief creative officer at SmileDirectClub, echoed that sentiment. The company has its own creative team but uses production companies like Improv Everywhere on a project basis. Moving Image & Content, which has clients including Birdies and Èsika, says it provides services like helping clients identify their audience and match their messages to the audience across marketing channels.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in SG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Adriel Hampton runs for CA governor to run false Facebook ads - Business InsiderFacebook exempts political ads from fact-checking — and a left-wing activist from San Francisco plans to take advantage of this. What a great troll !
Source: BusinessInsider - 🏆 729. / 51 Read more »

3 phrases to set boundaries when you're working from home - Business InsiderSome friends and family may interpret working from home as not working at all. You need to assert that you're not always available to chat.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Facebook's business is running 'almost flawlessly': analysts - Business InsiderIgnore all the scandals and negative headlines — Facebook is still an extraordinarily successful cash-printing machine. It's a private company, people always tend to forget that. $elling it's customers data is a good business, especially since the customers GIVE it away for a few likes. F'n hilarious !!! 😂😂😂😂 Yeah but how many users did they lose besides me?
Source: BusinessInsider - 🏆 729. / 51 Read more »

BlueVine launched business banking services for SMBs - Business InsiderBlueVine is joining other neobanks and fintechs filling the gaps where incumbents fall short by addressing SMBs' lending needs:
Source: BusinessInsider - 🏆 729. / 51 Read more »