'Confidential' ETFs could change the face of active management, industry leaders say

, the "S&P Indices Versus Active" data-gathering project run by S&P Dow Jones Indices. The rest — nearly 79% — could not beat the benchmark average.

"We've got a lot of making up to do" on the active-management front, Lydon said in the same "ETF Edge" interview. "We've had a 10-year bull market. Passive has been on top. Will it ever revert to the mean where active comes back? If it does and these companies are betting on it in this ETF wrapper, especially because they've got a lot of marketing dollars behind it, I think that there's a way for them to get some flows.

Draper added that from his experience at a top ETF issuer, the active-passive battle isn't as one-sided as some might think.

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