Didi believes it can use in-car 5G to improve the rider experience - Business Insider

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In-car 5G offers ride-hailing firms like Didi the opportunity to draw revenue from new sources such as media content:

To implement 5G in their vehicles, Didi could provide drivers with 5G hotspots to create local networks for riders to use. Currently, automakers include modems or hotspots in some vehicles to provide connectivity for activities like streaming music or using a voice assistant.

Renting or giving away 5G hotspots to drivers could be an efficient way for Didi to offer riders access to networks, which current connected cars likely aren't compatible with — the networks require a 5G chipset to access, and older vehicle models in Didi's ride-hailing fleet may even lack connectivity hardware completely. a battery-powered 5G hotspot that supports up to 20 users in February 2019.

In-car 5G offers ride-hailing firms like Didi the opportunity to draw revenue from new sources, such as media content. Ride-hailing companies can offer pay-per-view or ad-supported streaming content. They could also create their own media content marketplaces accessible via a smartphone or in-car tablet.

a video streaming service called GoPlay in September 2019. GoPlay offers its users access to movies and TV shows as well as short clips that are easily consumable in a car ride starting at IDR 89,000 per month.Join thousands of top companies worldwide who trust Business Insider Intelligence for their competitive research needs. >>

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