Viacom & CBS’ Latest Reunion Sets Different Course For Companies’ Flagship TV Studios Than 1999 Merger

rejoined the last time, following Viacom’s 1999 acquisition of CBS, the reunion brought together two TV studios, the Viacom-owned Paramount Network Television, a major supplier to all networks with a deep library, and CBS’ smaller CBS Productions, the in-house production arm of the CBS network.By 2004, the studios had merged into CBS Paramount Network Television. Two years later, Viacom and CBS split again, with CBS Paramount Network Television staying with CBS Corp.

While the history repeated itself with Viacom and CBS getting back together, the two companies are following a different script for their flagship TV studios this time around. According to multiple sources, the current plan is for CBS TV Studios and Paramount Television to continue to operate independently.

It’s also status quo for the several in-house studios on both sides of the CBS-Viacom union, Showtime’s production arm, which makes shows for the premium network, and the recently launched MTV Studios and Comedy Central Prods. units focused largely on mining the Viacom networks’ IP to produce shows for outside buyers.Entertainment. In an innovative deal, CBS Corp. in early 2017 acquired 50% of Kaplan’s independent production company.

Kapital has 10 series on the air, half of them on CBS-affiliated networks: CBS, where the company has emerged as a leading supplier, Showtime and CBS All Access. All pilots to date, on which Kapital has served as a studio, have gone to series. According to sources, the Viacom-CBS merger has not impacted the Kapital-CBS Corp. deal. Still, the five-year agreement with Kaplan was made in a different business environment. Amid the major corporate changes at CBS, and with two years left on Kaplan’s deal, there has been chatter about potential suitors kicking the tires on the prolific indie studio.

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