Investing book recommendations from smart beta pioneer Rob Arnott - Business Insider

entire market capitalization. Over time, these stocks have become more expensive — and their influence on the index has grown accordingly.

"I said: 'Why don't we trying weighting a portfolio in accordance with fundamental economic footprint of a business?'" he added. "Just weighting a portfolio by the sales of the business instead of its market cap beat the market — not by 10 or 20 basis-points — but by 250 basis-points per annum, compounded."

From that point on, Arnott was hooked — and his quest to search out more market-trouncing, niche weightings began to snowball. Lo and behold, smart beta is born. and employ a number of different weighting techniques or "factors." But Arnott couldn't have developed this methodology without a fundamental understanding of value and mean-reversion.Arnott didn't derive his value-based approach or investment prowess out of thin air. He borrowed ideas from the best and brightest investors and applied them to his own methodology moving forward.Jesse Livermore is arguably one of the most famous stock traders to ever walk the earth.

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