Impossible Foods CEO shares career advice he wishes he knew in his 20s - Business Insider

Impossible Foods CEO Pat Brown holds up an Impossible Burger 2.0, the new and improved version of the company's plant-based vegan burger that tastes like real beef.CEO Pat Brown says the key to starting a successful company lies in finding a problem that matters in the world.

Impossible Foods' wildly popular plant-based burger can now be found at thousands of restaurants across the United States, and the company is bringing a new faux-sausage breakfast sandwich to Burger King by the end of the month.led by Temasek and Horizon Ventures, who were joined by more than a dozen superstar investors ranging from Serena Williams to pop icon Katy Perry and rapper Jay-Z, bringing its valuation to $2 billion. has caught on.

"If I would have realized how catastrophic the use of animals in the food system was when I was in my 20s, instead of going into biomedical research, I would have gone right to working on this problem," he says.

How to trick people sooner?

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