Kobe Bryant #24 of the Los Angeles Lakers adjusts his jersey during the NBA game against the Phoenix Suns at US Airways Center on February 19, 2012 in Phoenix, Arizona.The basketball star's process of designing products included wide-ranging chats with his mentor, former Nike CEO Mark Parker.
"We sit down and start talking great white sharks and leopards and we're talking about Picasso," Bryant said at Nike's investor day in 2017.Visit Business Insider's homepage for more storiesKobe Bryant's process of designing products involved discussing exotic creatures and Spanish painters with his mentor, former Nike CEO Mark Parker.
"Our conversations get really weird when we sit down and start talking great white sharks and leopards and we're talking about Picasso and all these other things and how it relates to human nature," Bryant, whoTheir wide-ranging chats aimed to find "the meaning or the truth behind those things that we can then relate to the product," the Los Angeles Lakers star continued.
As a player, Bryant was famous for his work ethic and competitiveness. He won five National Basketball Association championships and"Off the court, he's equally intense. He's got a million ideas," Parker said. "He is one of the most amazing athletes I've had the privilege to work with."
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