Ratcheting up its sustainability commitments, Selfridges is unfurling a two-month campaign involving repair, rental and resale services — and setting steep commitments for all its vendors regarding eco-friendly materials.
The executive said Selfridges is “putting people and planet at the heart of our thinking,” which will “transform the way we do business and the way we shop over the next five years.” Among the broad range of materials that must meet eco and ethical trade requirements by 2025 are cotton, feathers, leather and forest-derived fibres such as viscose, rayon, modal and lyocell. It also extends to foodstuffs including meat and palm oil, plus wood, paper and plastic.
At present, 30 brands in the beauty hall will be part of the retailer’s Plastic Conscious edit and will encourage customers to return packaging for recycling via a partnership with Terracycle. According to surveys conducted in 2019, 85 percent of Selfridges customers are more concerned about climate change and sustainability than a year ago, and 56 percent believe the fashion industry hurts the environment.
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