They did not thrive just by waiting for people to pass by their stores.
The products and services are what the consumers are looking for, while personal branding is the reason why people come to you over your competitors. Consumers want to have a reason to buy from you, and that one reason is probably being able to provide excellent customer service.You need to build your business around your target market. You need to know the people who will patronize your products and services.
Being social media savvy is an advantage. Facebook, Instagram, Twitter, and Pinterest have a huge following. If you are in the food business, Facebook may just be the appropriate channel to bring out the word. If your business is about fashion and arts, the most likely platform best to showcase your products would be Instagram or Pinterest. If you offer some kind of service, the best social media platform would be Twitter and LinkedIn.
It is also quite common these days for businesses to invite bloggers to introduce their company and their offerings, and give bloggers some token in exchange for a blog or two.
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