Killi launches a monthly payment for consumers' data - Business Insider

But consumers don't benefit from the sale of their data. Killi, a consented data-sharing app, is looking to change that.

Through its app, users consent to Killi tracking information like location. Killi then sells that data to merchants and other data companies, splitting the profits 50/50 with its users. Now, it's shifting its strategy away from paid surveys and active data sharing toward a more passive user experience.

Killi was affiliated with Freckle IoT, a marketing data company that analyzes the effectiveness of advertisements on channels like mobile, TV, and social media in driving customers to a targeted physical location. In April, marketing analytics firm PlaceIQ acquired Freckle IoT, separating the company from Killi, which is listed on the TSX Venture Exchange in Canada.Killi is calling this new monthly payment the Killi Paycheck.

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