Whether it’s post-Great Depression or mid-COVID recession, there’s still room for bright ideas. “Launching a business—especially during the darkest days of the Depression—took a combination of commitment, creativity, charisma, and chutzpah,” Lauder says. “My mother had all four.” The business started with the Super Rich All-Purpose Cream, which Estée and her uncle mixed up in her apartment kitchen.
One challenge for start up cosmetics lines is assuring quality control and transparency in sources to ensure sustainability, human and animal rights