Facebook's AI ad purge hurting small business owners ahead of holidays - Business Insider

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Facebook's AI-fueled attempt to block bad ads is hurting legitimate small business owners — and its 'pay-to-play' customer support is leaving them stranded ahead of the holiday shopping season

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Facebook's efforts to crack down on violations of its ad policies are mistakenly penalizing advertisers over selling benign products like dog posters and women's jewelry, Business Insider has learned.

Seven business owners, all of whom run ads for small businesses, told Business Insider that Facebook's slow, opaque, and "pay-to-play" customer support system has left them locked out for weeks as they try to get erroneous bans resolved. Facebook said the issue stemmed from a technical glitch in its automated spam filters, raising concerns over whether the company's AI was up to the task of accurately and quickly sorting through the incoming tsunami of coronavirus hoaxes, scam medical products, hate speech, and election-related misinformation in the months ahead.

Because Facebook doesn't tell advertisers which specific policy they violated when it disables their accounts, it's difficult to know what proportion of those bans were actually the result of an error by Facebook — or how many additional errors have gone unreported. But in interviews with Business Insider, seven business owners and ad agencies said they've seen an uptick in bans that Facebook ultimately admitted were made in error.

 

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Even the forms to fill out when you have been inadvertently acct disabled don’t work. There are no actual help desks. How can a company that wants us on its platform and using it for our clients who are businesses have no actual person or team?

What will it take for Media to shed light on the fact that the AI is banning personal accounts for nothing and there is ZERO support or help line with real people. I’m a SMM who had her acct disabled for nothing. 39 client pages gone and 11 years of work. 1/2

USA merchant processor is offering all businesses that sign up for 1.95% cash discount program - equipment & first month processing fees ON US! This is our way to say thank you to the business owners during these times. SmallBusiness businessowner businessowners thankyou

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lekh27 There must be reason to planning

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