Heads up, small-business owners: There’s free help to improve your online presence

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L.A. Optimized is a free city program designed to help small businesses weather the pandemic by bolstering their websites, social media presence and e-commerce capabilities.

. They are big players in the marketplace and can serve businesses selling both products and services.

The whole world is online, so without a website, you’re missing a huge opportunity to communicate your value to the world. It can be helpful to do a quick analysis of your competitors — do they have websites? If so, then you should consider creating one too. Customers search by typing keywords and key phrases into a search engine. The search engine then looks for websites that match those keywords and key phrases, while also taking into consideration things like where a customer is located, how easy a website is to use on a mobile device and whether past customers were satisfied with the information they found on the website.

Details matter. For example, you should keep your call to action “above the fold” of your website — toward the top. All these little things add up to a search engine recognizing your website has value for customers.Privacy considerations are huge, especially in California, and small-business owners could face a lawsuit if they don’t comply with the state’s rules.

 

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