1. Identify a market need
These entrepreneurs identified a need in the market that didn’t serve well. They knew that their product idea would be in demand as there was no other product at that time that solved the problem in the way that their product did. The women created a new to market product that helped resolve that need, but in a unique way that made them stand out in the cosmetic industry. The unique aspect of the product is its inclusivity.
absolutebeleif Except the beauty industry that preys on women needs to die.
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