MANILA -- Working from home was a dream come true for most. But after a year into the pandemic, many found themselves more stressed after the setup erased the boundary between their work hours and personal life.
She continued: “During the pandemic, we relaunched it as we noticed more of our buyers were asking for candle formats of their favorite Simoy ng Haraya scent. To be honest, we did not expect that much clamor for candles, we got more orders than expected.” Since the products’ selling point was heavily reliant on a sense that cannot be perceived in the digital landscape, pivoting to a virtual channel was tough.
Like most aromatherapy products, Simoy ng Hiraya formulated its products with potent ingredients associated with stress relief like lavender, ylang-ylang, and eucalyptus. It is no myth that a whiff of a familiar smell can lead to a rush of powerful emotions and flood the senses with a vivid memory -- even those seemingly long forgotten.
With the country known to have the world's longest Christmas celebration, no doubt, Filipinos have countless emotional recollections linked with the aroma of the holiday-themed candles. Meanwhile, other Simoy Ng Haraya blends like Muli, Irog, Alaala, Irog, Unang Halik, Sulyap, among others, are not anchored on a specific event, place, or season. Instead, the variants inspired by the sensations an individual gets from intimate moments, hope to set a warm, snug, and pleasant mood.