TOKYO: The COVID-19 pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand.
The men’s beauty industry has been expanding in Japan. According to research company Fuji Keizai Group, the men’s cosmetic market grew from about 600 billion yen to an estimated 623 billion yen from 2018 to 2019. Kamichi chose makeup for his eyelids and had foundation applied to his face. A makeup artist carefully trimmed his eyebrows and contoured his nose and face with brown shadow power.
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