How Google's $150 billion advertising business works

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Google is the market leader in online advertising and earns more than 80% of its revenue from ads. Here's a rundown of how the business works.

Over the last several months, YouTube announced experimental features that not only identify products in videos, but also consolidate a list of those items. The recommended algorithms could then show related videos as users scroll through the site.

Credit Suisse estimated such product updates will help personalize ads and boost YouTube's monetization, which stands at about $9.80 per user per year. That would help the company better compete against Facebook, which monetizes at about $30 per user per year, the firm estimated. "I can't overemphasize how much advertisers love video," Perrin said. "Advertisers have just been wanting to turn the internet into TV because they want to run video ads against everything. They think that video is so much more compelling than other formats. ... Advertisers are very happy to have more video inventory available to them, especially if they can buy it programmatically at scale with data.

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You give them your data for free and they make money off it?

It would be good to see how much tax they pay in each country each year. Or do they do like Facebook does and use the peoples of the world money to pay shareholders dividends by not paying taxes in most countries?

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They sell ads online. Saved you a click.

Did you google it?

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