As billions flow into a crowded online grocery market, a wave of consolidation could be on the way

Venture-backed grocery companies have already raised over $10 billion so far in 2021, according to data from Pitchbook.

Investors have poured billions of dollars into on-demand grocery delivery firms — some of which are barely a year old — after the coronavirus pandemic accelerated a shift toward online shopping. The craze has spread to Europe over the last year, with a host of grocery apps gaining traction by touting deliveries in 10-20 minutes: Getir, Gorillas, Weezy, Flink, Zapp and Dija, to name but a few.

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