Hollywood Wanted to Go Back to Business as Usual. The Delta Variant Had Other Plans

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Hollywood studios are rethinking return-to-work plans and growing concerned about sluggish box office returns as the Delta variant spreads

the reopening of its offices to October, delaying the return by a month. Other entertainment companies had pegged the resumption of office life at Labor Day, but many now privately expect that date to be moved back by weeks if not months.

The shifting public health situation is creating logistical headaches for the fall festival season. Major studio films such as “Dune” and “The Last Duel”, but the Toronto Film Festival has struggled to land as many high-profile projects, in part because Canada isn’t easing travel restrictions on U.S. visitors until early August. There are pressing questions regarding the number of celebrities who will feel comfortable attending the gatherings given the uncertainty surrounding the virus.

Even for executives and artists in Europe, travel can be daunting during the pandemic era. Endeavor Content’s London-based film associate Harriet Harper-Jones was the member of her team on the ground in Cannes. She’d hoped to make the journey to the Lido as well, given that Endeavor Content is selling both Maggie Gyllenhaal’s “The Lost Daughter” and newcomer Mounia Akl’s “Costa Brava Lebanon” at the festival. However, the five-day quarantine currently in place for U.K.

“We might be in for a few more release date changes if this ramps up into fall and if we start seeing lower grosses because of it,” says Jeff Bock, an analyst with Exhibitor Relations.

 

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The Delta Variant wit a High Survival Rate? What is dropping significantly in India? That one? This is all a smokescreen because of the damning evidence coming out.

Great box office debuts but they made their own bed having their premier titles release digitally the same day when theatres are back. When they were shut it was a no brainer but having them run parallel is only going to consume both sales figures.

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