In the years since, she's had to work to combat the naysayers, developing a strategy to address critics with concerns about her business acumen. Alba, an Honest Company co-founder, also serves as chief creative officer and sits on the company's board.. "So whenever there's a naysayer with a laundry list of why everything shouldn't happen, I love asking questions.
The preparation strategy works especially well, Alba added, when you control your demeanor while asking those questions. "If you deliver it with a smile, it's just facts," she said. Alba's advice is simple, but definitely not easy — a fact the 40-year-old mother of three acknowledged, recalling the sleepless nights and weekends of Honest Company's early days. It's difficult to put a smile on your face when you're exhausted, but Alba said the sheer amount of work was necessary to get the company off the ground: "Every detail mattered."
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