Comcast Launches Smart TV for U.S. Market in Bid to Take On Roku, Amazon

📆 20/10/2564 4:15:00
📰 WSJ

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Comcast unveiled a smart TV for the U.S. market, which will primarily be sold in Walmart, as the cable giant looks to become a dominant distributor of streaming apps and give a boost to its homegrown Peacock service

as a hub for consumers to access streaming services. That transition is becoming more urgent as more consumers cut the traditional TV cord and turn to streaming for entertainment, sports and news.

Comcast will be selling its sets nationwide. The Philadelphia-based company has been finding ways to move outside its regional footprint. Those who buy the XClass TV will get a 12-month free subscription to NBCUniversal’s Peacock premium tier.Peacock now has 54 million sign-ups and more than 20 million monthly active accounts, the company said in July. Comcast hasn’t disclosed how many users pay for the service., which will be available to customers of Sky, Comcast’s European pay-TV unit.

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