SHENZHEN, China : China's Realme will enter Europe's high-end handset market next month with its priciest ever device, its CEO told Reuters, as it looks to expand beyond its budget offerings and sell 50per cent more smartphones globally this year.
This is roughly double the $349 suggested price of the GT Master Edition it currently sells through Amazon and in line with the prices of other high-end phones from market leaders Apple and Samsung.With the pandemic affecting economic conditions, demand for smartphones is sluggish and consumers are waiting longer to upgrade, but as the world's fastest growing smartphone company, Realme can buck that trend, Li added.
Apple, whose prices for its iPhone 13 start at around $850, was Europe's best-selling manufacturer last quarter, followed by Samsung and Xiaomi, whose phones are priced at around $900 and $700 respectively, according to Counterpoint. Li said he expects the G2 Pro phone to appeal to European customers because it is one of the first phones to launch with Qualcomm's new flagship Snapdragon 8gen1 processor, which promises higher speed and power efficiency.