Ford Creates Electric-Vehicle, Gas-Engine Divisions in Company Reshape

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Ford Creates Electric-Vehicle, Gas-Engine Divisions in Company Reshape
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Ford is revamping to create separate divisions for electric vehicles and gas-engine automobiles, in one of its boldest steps yet under CEO Jim Farley

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Ford Motor Co. is planning a major reorganization of its operations to create two separate divisions—one for its conventional gas-engine business and another to focus on developing electric vehicles and software, the auto maker said.

Ford plans to keep both operations in-house but give them separate names and their own leadership structures and profit-and-loss statements, it said Wednesday. The move is scheduled to be outlined later Wednesday during a press conference.

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💯💯💯💯 nice

Gimmick. Farley spends too much time courting positive media coverage.

Hints of Apple and Macintosh

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