Marketing Industry Size Worth N91bn – Okusaga

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ประเทศไทย ข่าว ข่าว

ประเทศไทย ข่าวล่าสุด,ประเทศไทย หัวข้อข่าว

Okusaga gave the assertion at a media briefing held in Lagos while stating that, media buying agencies, PR and marketing communication industry should change

This, he said, will harness and expand the possibilities for the traditional media to play in the economy and reposition the vibrant nature of the Industry with technological driven marketing solutions.

Marketing Technology , according to him, will drive the possibility for the traditional media to rewrite the proprietary tools with technological driven marketing solutions to create possibility in such a way that has not been seen before, even as he assured that, the next big thing after FINTECH is the marketing technology.

He said Fintech runs the economy today but the marketing technology will leapfrog Mitech growth and change the landscape from traditional to digital platforms to create direct value at the bottom level for the vast number of consumers in the market.

He said: “the deficiencies are too much, the entire market size is 91 billion which is not up to the balance sheet size of the smallest bank in Nigeria while adding that the rise of technology has made some business models unadaptable.” Okusaga opined that the traditional media should speak digital and avoid the tokenistic approach of weak fundamentals while he said: “we are still in the early phase of our growth, nothing fundamental about us. We are not innovating to catch the future.”

เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

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ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

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