and more – announce a total pause on their Russian operations, an extension of widely-called-for economic sanctions against the nation aimed at putting a squeeze on the cashflow to Putin’s bloodstained coffers.
I feel like I have been totally uprooted from my life from my native land. All that I have in my life is not relevant anymore. I'm missing my city, missing my people, missing my land, missing my job. All plans are erased and in general you can't live when your people are suffering. This pain is always inside.
What is your message to the world? What do you most want people to know about what’s currently taking place in Ukraine? What tangible support can the global fashion community offer the Ukrainian fashion community at this time? Over the last year, I’ve been slowly building my studio. I invested everything I was earning into various pieces of equipment and materials. It was a dream place. Now I am safe, but all my work and means to work are back in Ukraine and all I have is the collection I brought with me to shoot. Not having a place to work is not even the biggest problem. I don’t have my team with me and all the logistics I had in place are out of the window. I have to start everything from the beginning again.
Ukraine is not the first country to suffer from the Putin regime. For the past three decades, Russia has occupied Moldova’s breakaway region of Transnistria and launched a conventional invasion of Georgia in support of separatist governments in South Ossetia and Abkhazia before Crimea. Russia also launched a military intervention in Syria.
What is your message to the world? What do you most want people to know about what’s currently taking place in Ukraine?Julie Pelipas, fashion director of Vogue Ukraine and founder of BettterI'm in London with my kids and husband. We're safe here, of course, but my big Greek family — my sisters, brothers, aunties and nephews — are all now in Mariupol, my hometown, where the most horrendous airstrikes and attacks have continued since Day 1.
Before, it was a regular workday, starting with a cup of coffee. Kids went to school, I went to the office or worked from home. Daily meetings in zoom with the team. Going through my to-do list. Just a typical day. Every day of the last weeks started with only one message to all family members “How are you?”. Nothing was more important than receiving the answer to this question. We reformatted our Instagram account from fashion to the source of helpful information in current realities.
What tangible support can the global fashion community offer the Ukrainian fashion community at this time? What is your message to the world? What do you most want people to know about what’s currently taking place in Ukraine? Fashion has always been a tool to build relationships in society and now is the time to really use this ability. For me personally, the best example has been Demna. He managed to convey our feelings both very movingly and accurately. I hope many more designers will try to process the events of these times and express this creatively. They should understand that you move more people with genuine attempts at creative work than with another basic post about financial support.
Despite all this, though, we all have changed our daily work. Our director constantly volunteers at the border and helps with humanitarian aid throughout Ukraine; our PR is actively fighting in the information frontline; our managers are accumulating resources from around the world to find funds for various humanitarian and military needs and to provide a financial base for our employees. I think that we really need to change a narrative here.
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