Looking forward: how finance transformation future-proofs businesses

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For those that don’t work in the sector, ‘finance transformation’ might not be a term you’re overly familiar with, but its effects can have a huge impact on a business. sp PwC support

Sally O’Brien, a Director in PwC’s consulting team, tells us how she helps businesses evolve their finance functions for the future and why a supportive culture is the key to success.

“Given the global nature of a lot of the tech companies we work with, their compliance requirements can be very complex,” she explains. “They operate in every country in the world and need to be compliant with local laws and regulations, accounting standards, and tax requirements.

Having joined PwC during the financial crisis, a lot of her early work on the consulting team was in financial services, but Sally also had opportunities to work in a variety of sectors. “For me, it was a great place to learn the trade and get a breadth of experience. You get exposure to lots of different companies and sectors like healthcare, public services and retail, so you get a real variety of experience.

The workplace culture, she explains, is also incredibly supportive. “I don’t like competitive environments to be honest, I wouldn’t thrive in that atmosphere. I like the support and the nature of the work we do, and the collaboration.”This extends to the support for employees to manage their work around family commitments. Sally has a three-year-old son and since he arrived, she’s had to get better at setting boundaries in her day.

For young women interested in the sector, Sally makes an excellent case for pursuing finance transformation. Not only does its global nature mean that there are opportunities for travel, it’s not a male-dominated space despite what people might think. There are many female financial leaders, especially in the tech sector.She also enjoys the variety in her day-to-day work, and the challenge that brings.

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