when people were corralled at home and starved for entertainment, which Netflix was able to quickly and easily provide with its stockpile of original programming.Netflix has previously predicted that it will regain its momentum, but is now starting to acknowledge that it's mired in a serious malaise that requires action.
The Los Gatos, California, company estimated that about 100 million households worldwide are feeding off the same account, including 30 million in the U.S. and Canada — its largest market. To stop the practice and prod more people to pay for their own accounts, Netflix indicated it may expand that allows subscribers to add up to two people living outside their households to their accounts for an additional fee of $2.99 USD.
"Account sharing as a percentage of our paying membership hasn't changed much over the years, but, coupled with the first factor, means it's harder to grow membership in many markets — an issue that was obscured by our COVID growth," Netflix said Tuesday With the pandemic easing, people have been finding other things to do, and other video streaming services are working hard to lure new viewers with their own award-winning programming.
Escalating inflation over the past year has also squeezed household budgets, leading more consumers to rein in their spending on discretionary items. Despite that pressure, Netflixin the U.S., where it has its greatest household penetration — and where it's had the most trouble finding more subscribers. In the most recent quarter, Netflix lost 640,000 subscribers in the U.S. and Canada, prompting management to point out that most of its future growth will come in international markets.
Price gauging subscribers to pay the Obamas the big bucks
Netflix is the Joke Now
wbz They raised their prices.
DBChirpy It’s the Russia loss
Maybe if they start showing more movies again