Lauren Sherman ofspoke with designer Marc Jacobs, CEO Eric Marechalle and LVMH Fashion Group boss Sidney Toledano about the resurgence of the Marc Jacobs brand.
In 2017, it was struggling; Marechalle cut costs and scaled back the runway collection, in addition to incorporating more accessible pricing and new elements, such as the wildly popular Gen-Z brand Heaven. Citing the success of contemporary-priced brands like Ganni and Tibi, Sherman emphasized the importance of the Heaven launch and how the idea of "accessible luxury" has helped Marc Jacobs get back on track.
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม: