Fourteen top tips for building your small business website | The Citizen

Nobody can run a small business without a website, but how do you know that it will work properly and channel customers your way? Even if you outsource the building of your website, it is still important to know what will make it work. Building a website for your small business: Ensure your website works on a mobile phone, as most people will find you on their phones. However, if the website is difficult to navigate on a phone, they will rather look at the next one that is mobile-friendly.

Make your website easy to find with a domain name. Use your company name or a name that describes what you sell. that either matches your company name or describes your business in some way. Put your navigation menu at the top of the page where most people expect to find it and use dropdown menus under each top-level category for uncluttered navigation.Ensure all the information is accurate. Mistakes or inaccurate information will turn customers away because they think you do not care about detail.

Stick with a simple design and limit the use of fonts, colours and video which can distract readers and make them look away from the focus of the webpage. Use useful content aimed at your customers to engage with them and offer them some value. Think what you would want to see on a website you visit to keep them on your website for longer and have a bigger chance of them buying something.

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