The investment will be used for further business digitalisation, construction of new stores and shopping malls as well as the integration of multiple distribution channels, CEO and president of Ikea China Anna Pawlak Kuliga told a press conference yesterday.
As for the store expansion plan in China for fiscal year 2023, which will start on Sept 1, Ikea will open a smaller scale store in Hefei, the capital city of East China’s Anhui province. It will also launch a second store in Xi’an of Shaanxi province.The major purpose is to realise more effective mapping in the city.
Ikea announced a three-year strategy in 2019 especially for the Chinese market, which included 10 billion yuan of investment.
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