Real-Estate Agents Turn to TikTok and Instagram Reels to Market Properties—and Themselves

| Photographs by Gabby Jones for The Wall Street JournalReal-estate agents increasingly are marketing their listings—and themselves—in short, often low-production videos that can be made and viewed easily on mobile devices.

Property tours have become common on TikTok, Snapchat , YouTube and Instagram, as short-form video exploded in popularity. They received an extra boost when the pandemic made showing apartments and houses in person more difficult, real-estate agents say. Now, new video apps dedicated to real estate are emerging, giving agents another place to promote their properties—and their personal brands.

Grasping at straws. Audience and buyers don’t match.

They been doing this on The Hub for years

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