Microsoft's latest Activision acquisition defense: What if Call of Duty sucked?

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An interesting defense against worries that Microsoft might someday make Call of Duty an Xbox exclusive.

The CMA didn't immediately buy the argument, stating in reply that the Call of Duty series as a whole continues to have"persistent high revenues and player engagement" even when individual titles fail to meet expectations, and that"gamers who did not like Vanguard most likely continued to play older CoD titles rather than switch away to a different game.

The 10Q filing also cites Crash Bandicoot: On the Run! as contributing to that decline in Activision's monthly playerbase, but Microsoft did not include that in its response. It also didn't mention the part in the filing where Activision said that"we believe that overall trends in the number of MAUs can be a meaningful performance metric, [but] period-to-period fluctuations may not be indicative of longer-term trends." Take that as you will.

Microsoft may be torquing the point a bit, but even so it's a fair position to take: Popular videogame series are remarkably durable—just look at Madden NFL, which has been around since the 1980s—but nothing is forever and it's quite possible that someday, people will get bored with annualized iterations of the same basic military shooters.

But it's an interesting acknowledgement: Someday there might be a Call of Duty so bad that Sony wouldn't even want it.Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters.

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Who cares about what Sony thinks... they are the main source of AAA exclusive games so they should shut the f*ck up. :D They are so scared MS could give them taste of their own medicine. It is ridiculous. And MS is right. Give us two more Vanguards and the name is gone.

Sony just announced another exclusive yesterday and wants to try anti-competition

He has Hulk face and I can't unsee it.

Cause call of duty sucks, it’s like madden, every year, it comes out and it’s the same crap everytime. Just take 2 years or 3 and make a good game and just add from there

That's old news and did happen saying it was fake news 2 not cause a shake. Owned by microsoft so is sony & many others except the 1 smoking them all STEAM they try do it without steam but no matter how hot the game nobody cared 2 buy if it aint on STEAM.CSGO 12 YEARS&NEVERstops

Its always going to be on pc

Call of Duty does suck…if you take a look at the top 10 selling games every year, you’ll notice that most of them are regurgitated trash!

desperate times calls for desperate measures.

Sony will be like: “What if PlayStation fails when we don’t have COD anymore?” 😂

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UK competition regulator seeking public opinion on Microsoft-Activision acquisitionThe UK's Competition and Markets Authority (CMA) is calling on the public to share its views regarding Microsoft's prop… That reputation the CMA chief has for making lots of noise and not doing anything didn’t happen by mistake did it 🙄 Oh good. I’ll be putting my arguments against it to them shortly.
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