GM Plans New EV Startup Business Model For Europe

Five years ago, General Motors sold its European operations — including its Opel and Vauxhall brands — to Stellantis. It looked at the time as though GM was through with Europe, and vice versa. Then earlier this year, GM CEO Mary Barra surprised the automotive world byBarra told an audience in May, “About five years ago, we sold our Opel business to what is now Stellantis and we have no seller’s remorse from an internal combustion business.

Since November 2021, GM has significantly expanded its operations in Europe, as it prepares to launch a new, non-traditional startup, leveraging GM’s global growth investments. In the past year, GM Europe has grown its customer and technology-focused teams, announced a European Design Center based in the UK, and continued to grow its IT innovation hub in Ireland.

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