SAULT STE. MARIE MICH. - Ron Kurnik’s earliest memory of coffee was when its aroma saturated his three-year-old brain on a flight across Canada. It wouldn’t be surprising if this paleo-impression didn’t lead to his opening the area’s first coffee roasting business in 2012.
In 2003, armed with a baccalaureate in speech communication topped with a Masters in sociology, Kurnik landed not in sociology or speech, not even in the Lone Star State as a craft brewer, but on a river in Arkansas. “The outfitting business taught me the value of destination,” Kurnik said. “Market your location, keep the best gear on hand, and then word of mouth will generate a return and new business. Some outfitters were in cutthroat competition with one another. Many used the same gear year after year to boost the bottom line.”“Selling my used gear kept people on the river and in the lifestyle,” he said. “The latest and newest equipment gave them a premium experience.
“At an early age, I appreciated excellent coffee and developed a special attention to it,” Kurnik said. “Our family used to get premium Gevalia coffee in freeze-dried bricks. We eventually graduated to the whole bean and grinding our own coffee. Mom even invested in a countertop coffee roasting machine. It looked like a glorified hot-air popcorn popper. I’m pretty sure it was one of the first on the market.
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