Comedians are finding TikTok is essential, and getting heckled can mean hitting the jackpot | Business Insider

Comedian Abby Roberge, who has been doing stand-up for 11 years, told Insider he thinks heckling videos perform so well for the same reasons"man on the street" content does.

Ashley Gavin, a comedian who has been in stand-up for almost nine years, told Insider that TikTok, where she has, has"become a part of my brain space" while she's performing."Which is kind of the worst," she said. Gavin started out in comedy almost nine years ago, seeing her career evolve in an increasingly digital world. As a millennial, Gavin always felt in the middle of two comedy generations — the previous of which was focused on traditional media and getting a Comedy Central half hour set, and the latter who put more emphasis on followers and online exposure.

Even as Gavin thinks TikTok"is the silliest thing on the planet" — especially when she posts"another lesbian comedian roasts straight guy" video — she believes it is unavoidably a key tool for comedians trying to break through.Zelnick thinks heckler videos are so popular because it's a bit like watching"a street fight.

"People will see an over representation of heckler videos because people at large only see 10% of the videos I even post, and that 10% are the heckler ones," he said."If I do 10 sets but I get heckled once, I'm going to take the heckler video first because I know TikTok wants to see that." "People will be like, 'Do you have any material?' And I'm like, yeah, but you've got to pay for it," he said."I'm giving you the outtakes on TikTok cause you're scrolling it for free."

Gauri Bhasin, a comedian based in Berlin, Germany, has been doing stand-up for about three years, since she went to a women's empowerment workshop in Munich and ended up making the whole room cry with laughter during one speaking exercise.

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