Ashby chocolate maker recognised for pandemic start-up business

By Amy PhippsA chocolatier, who set up a business during the Covid-19 pandemic, has been praised for helping draw shoppers into a town.

Keith Tiplady started making chocolates in May 2020 after being made redundant from his role as a project manager. He started off doing online sales but then opened a shop on Bath Street in Ashby-De-La-Zouch in Leicestershire.Mr Tiplady said the business idea started when he began experimenting with his wife's chocolate tempering machine.

He started making Belgian chocolate slabs and selling them in markets and online before opening his shop."Even though I had the online sales, I loved the idea of having a physical shop."We were really lucky and when we opened, we had a queue right down the road."

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