It’s one of the good things to result from the tumultuous times of the pandemic years:is a new neighborhood market in the RiNo district, located on the south side of 26th Street between Lawrence and Arapahoe. The area is officially a Denver food desert, so a place to pick up both staples and treats for home is a welcome idea, especially in a part of town filled with new residents.
Zelenka, who lived in RiNo in 2020 but has since relocated to New Orleans, began talking with people in the neighborhood to see if a small store like the one she had in mind would be something they’d patronize. She did some polling of residents and sent questionnaires to neighborhood associations. What she found was that limited access to quick pickup groceries and sundry items was a “common pain point and source of frustration for the area," she says.
“The initial neighborhood market concept was great, and is still important to us,“ agrees Ankur Ajuha, Bread & Butter’s operations consultant. “But it’s not a feasible business model to sell someone two tomatoes and an onion. We needed to think bigger. So when I came on board, we focused on the idea of ‘all of your needs, and even more of your wants.’”
Ajuha says that a big part of the store’s business model is mission-driven brands. “Women-owned, LGBTQ-owned, LatinX-owned brands," he notes."Products that could not normally afford the shelf fees to be in a Safeway or a Whole Foods but are still phenomenal. We’re working to get the product mix right. We’ll have your Cheez-Its, and we’ll also have your chickpea corn puffs.
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