In 2022, spirits gained market share for the 13th straight year in the fiercely competitive U.S. beverage alcohol market, as its supplier sales reached 42.1%, the council said.
Seemingly unfazed, Brian Crawford, president and CEO of the Beer Institute, insisted that beer “remains America’s number one choice in beverage alcohol." “Some of it’s just the younger generation coming up, looking for a lot of variety,” Steinman said. “They sometimes like spirits. Cocktail culture is another thing.”“Price is a particularly large part of the story,” he said.
“We did see that it was going to be on the rise," he said."Now, I don’t know that we thought it would be overtaking beer or anything like that, but we felt like there was a good space in the market for new whiskey, original whiskey, and people that ... were making a unique product.”
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Liquor before beer: Spirits beat brews in new market dataProducers of spirits have new bragging rights in the age-old whiskey vs
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Liquor before beer: Spirits beat brews in new market dataLOUISVILLE, Ky. (AP) — Producers of spirits have new bragging rights in the age-old whiskey vs. beer barroom debate. New figures show that spirits surpassed beer for U.S. market-share supremacy, based on supplier revenues, a spirit industry group announced Thursday. liquor is not as fattening or filling and doesn't make you urinate as frequently are other points in it's favor.
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Liquor before beer: Spirits beat brews in new market dataNew figures show that spirits surpassed beer for U.S. market-share supremacy, based on supplier revenues, a spirit industry group announced Thursday.
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Liquor before beer: Spirits beat brews in new market dataProducers of spirits have new bragging rights in the age-old whiskey vs. beer barroom debate.
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Liquor before beer: Spirits beat brews in new market dataProducers of spirits have new bragging rights in the age-old whiskey vs. beer barroom debate.
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Liquor before beer: Spirits beat brews in new market dataNew figures show that spirits surpassed beer for U.S. market-share supremacy, based on supplier revenues, a spirit industry group announced.
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