How Successful Companies Avoid Stagnation

When organizations face changing tides, they frequently fail to adapt effectively.

Their brand image stagnates, performance suffers, growth slows or stops, and regular clients sense a lack of initiative, resulting in value erosion., Chief Marketing Officer at Schneider Electric, explains how an innovative digital business transformation guarded against these pitfalls — and paved the way to reconfigure the brand’s image for the next generation.

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