AI is expensive. A search on Google's chatbot Bard costs the company 10 times more than a regular one. | Business Insider

. That's because a search through an AI-language model requires more computing power — specifically chips — and electricity than a typical search.

Analysts say the extra costs can amount to billions of dollars over the span of years, Reuters reported. The projected costs of AI search varies. Some analysts say Google would incur an extra $6 billion dollars by 2024 if it responded to half of its search queries with 50-word answers from an AI chatbot, Reuters reported. Other analysts expect Google to rack up an additional $3 billion dollars by integrating the chatbot into its search engine, Reuters reported.

Boohoo. With a net income of 13.6 billion dollars in the last quarter of 2022 perhaps they can cope.

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