Chapman's ice cream picks small Indigenous company for first ever collab

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Chapman's ice cream picks small Indigenous company for first ever collab Chapmans BirchBark

for a cold brew coffee flavour as part of its new"super premium plus" line of ice cream flavours. This is the first ever collaboration for Chapman's since it was established 50 years ago.

Not only that, but a portion of the proceeds from the sale of the ice cream will go towards clean drinking water initiatives in Indigenous communities in Canada.Birch Bark is a relatively new company, first founded in 2018 by Mark Marsolais-Nahwegahbow, who is Ojibwe and a band member of Whitefish River First Nation on Birch Island in Ontario. Birch Bark deals in certified organic, Fair Trade and SPP-certified coffee grown and produced by farmers who are Indigenous descendants.

"We recognize the need for an Indigenous inclusion continuum that extends globally, beginning with the Indigenous women and men farmers producing Birch Bark coffee beans to the customers supporting our cause-driven movement to the Indigenous families across Canada impacted by poor water conditions," reads the Birch Bark site.

"Hundreds of years of colonialism, unjust trade and marginalization that the Small Farmers continue to go through is reflective of Canadian history and what our Indigenous communities in Canada endured."

 

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Maple syrup swirl?

In terms of business, community involvement and social justice decisions this company continues to hit it out of the park, every damn time

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 /  🏆 44. in TH

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