BOULDER, Colo. — Under its agreement with Buffalo Sports Properties, a company representing CU Boulder, PointsBet’s signs can be displayed at the university’s spring commencement and even at events where teenagers are likely to show up, such as football camps and new student orientation.
“Who cares whether the university intends for its advertising to reach their students?” Karcher wrote in an email. “It is, and the university knows it.” “I struggle with anytime there’s predatory marketing, whether it’s cigarettes, alcohol,” Ridpath said. “You could make the same argument with gambling.”
At Folsom Field, CU Boulder’s football stadium, fans see PointsBet messages on various videoboard and LED screens. The public address announcer must make one mention of the company to the crowd.