Elon Musk thinks he can fix Twitter's advertising business after derailing it | CNN Business

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Elon Musk on Tuesday offered an optimistic picture of how Twitter can improve the advertising business he helped derail and boost its bottom line

In remarks at a Morgan Stanley Conference, Musk laid out his vision to boost Twitter’s core advertising business by adopting the standard strategy of most of the company’s peers: improving the relevance of the ads it serves. “The advertising relevance is the most gigantic thing,” Musk said. “And this is going to sound totally bizarre, but Twitter did not consider relevance in advertising until three months ago.

Twitter has been inundated with outages, including a significant service disruption on Monday, and other user headaches since Musk took over, likely linked to the multiple rounds of mass layoffs that occurred under his watch. On Tuesday, he blamed the “overly complex” underlying technology for some of the recent service disruptions.

 

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Not sure anything can help CNN though

😂🤣😂🤣😂🤣 Didn’t he say that when he took over & then promptly trashed everything?! Everyone knows you improve things by coming into a business & firing every one who knows anything about it!

“Cough” cnn+ “cough”

It is not likely that I will ever again trust ads I see on social media, including Twitter. I have had my security software prevent me from opening the link in an ad and have never been happy with a product purchased via an ad. Adding Elon Musk will not change my mind.

He can fix it by walking away from it. It’s clear he doesn’t know what he’s doing

The media hates Musk - we get it. But they pretend they're writing about the Twitter platform.

Elon is the man. CNN blows

As Rasheed used to say, ball don't lie.

Stop giving him some much access to America.

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 /  🏆 4. in TH

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