EU to propose clampdown on companies using fake 'green' claims | Business

The European Commission wants to stamp out misleading green labels for products.

The European Union is set to propose on Wednesday new requirements on companies seeking to promote goods sold in Europe with labels like"natural","climate neutral" or having"recycled content". An accredited verifier - independent of the company - would then need to check the claim, before a company can publicly use it. Companies that make climate-friendly claims without proof could face financial penalties.Greenwashing is rampant in Europe, by the EU's own analysis. A Commission assessment of 150 claims about products' environmental characteristics in 2020 found that most - 53% - provided"vague, misleading or unfounded information".

The proposal would cover all consumer products sold in the EU, unless they are covered by existing EU laws that regulate certain labels - for example, organic-labelled food.An overview of the challenges and opportunities of the climate crisis, as it changes the world we know.Campaign groups welcomed the draft plan as a step forward from the largely unregulated proliferation of green claims today.

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