The break up follows hot on the heels of Adidas tearing up its highly lucrative deal for Yeezys with
Kanye West after controversial statements led the company high and dry with $1.3 billion worth of excess stock.
Adidas and Beyonce business partnership ‘busted up’ for good
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Adidas and Singer Beyonce partnership that formed in 2019 has appeared to be “busted up”, says Sky News Business Editor Ross Greenwood.