How the Warner Brothers Got Their Film Business Started

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An origin story of the siblings that incorporated a studio 100 years ago today, overcoming obstacle after obstacle before finally finding an entertainment venture they could excel at together.

Sam Warner pitched the idea of investing in this new technology to his family. The projector cost $1,000, and it came with a copy of Edwin S. Porter’s. The brothers pooled all their money, but it was not enough. Their father, Benjamin Warner, hocked his gold watch to make up the difference.

A history written by a Youngstown native claimed that Harry and Jack were also in Niles, with Harry tending to the finances and Jack running errands. During the shows, the seven hundred feet of tattered celluloid often broke or completely unraveled, but Sam quickly learned how to repair the film and stay on schedule. The Warners’ show was a hit, being the first film ever projected in Niles. Curious crowds filled the venue, proving the via­bility of a small cinema.

The Cascade opened on May 28, 1905. On Memorial Day, a funeral for the local school superintendent was scheduled, which meant the funeral parlor needed its seats. Desperate to keep their operation running through the holiday, the brothers called the superintendent’s widow and promised that if she postponed the service until the next day, her children could see free films all year. She agreed.

The brothers capitalized on the period from 1895 to 1905, when nickelodeons made the transition from sideshows in saloons and amusement parks to main attractions. The timing was perfect to take advantage of cinema’s improving social status. Movies became most popular outside of major cities, where traditional theater had less of a financial foothold on audiences.

 

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