Netflix DVD business is ending this fall after 25 years

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Netflix is officially winding down the business that helped make it a household name.

This fall, the streaming giant will officially say goodbye to its DVD rental service and all of the red envelopes that made it possible.

"On September 29th, 2023, we will send out the last red envelope," the company tweeted Tuesday. "It has been a true pleasure and honor to deliver movie nights to our wonderful members for 25 years." "Our goal has always been to provide the best service for our members, but as the DVD business continues to shrink, that's going to become increasingly difficult," co-CEO Ted Sarandos wrote in a blog post Tuesday. "Making 2023 our Final Season allows us to maintain our quality of service through the last day and go out on a high note."

The company reported a miss for its second-quarter earnings after market close on Tuesday. Shares fell by around 6%.

 

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Netflix Is Shutting Down Its DVD BusinessNetflix’s famous red envelopes are headed to the recycling bin of history. The company announced the shutdown of the DVD-by-mail business Tuesday ahead of its first-quarter 2023 earnings repo… They STILL had a DVD business? 😳 Always like their DVD service because it was the only place (After Netflix put Blockbuster out of business) where you could get any movie or TV show you wanted for $8 a month, but I cut it off when Covid started & never got it again - a shame cause there is no pace like that now. It was a good run. But once discs became a niche market and video disc rentals mostly shut down, it was only a matter of time. I enjoyed it in it's hey day, but once they started throttling new releases, it went downhill from there.
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