Canadian women's professional sport market ripe for investment

Flag bearers Charles Hamelin and Marie-Philip Poulin of Team Canada lead the team during the Opening Ceremony of the Beijing 2022 Winter Olympics at the Beijing National Stadium on February 04, 2022 in Beijing, China.TORONTO — The Canadian women’s professional sport market is dramatically underserved and underdeveloped, making it ripe for investment with a low entry cost and high potential for significant long-term upside, a study published on Monday showed.

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