Companies can appeal to workers and consumers with liberal messages

  • 📰 TheEconomist
  • ⏱ Reading Time:
  • 1 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 4%
  • Publisher: 92%

ประเทศไทย ข่าว ข่าว

ประเทศไทย ข่าวล่าสุด,ประเทศไทย หัวข้อข่าว

It may be that executives agree with liberal sentiments, but 'woke capitalism' also positions brands to reach millennial consumers

 

ขอบคุณสำหรับความคิดเห็นของคุณ ความคิดเห็นของคุณจะถูกเผยแพร่หลังจากได้รับการตรวจสอบแล้ว

Bra

Eh, since Gillette's gamble with woke advertising, their parent company, Procter & Gamble, have written off 12 billion dollars.

Marketing strategy worked for Gillette. “P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last yr, P&G’s net income was $1.89 bil, or 72 cents per share”

🤔 you have to play the video backwards

Hbomberguy

It’s about failure.

Millenial Consumers vs Boycott Generation

Suicide by virtue signalling

Woke advertising is offensive.

'Why are global brands latching on to social injustices to sell their products?' Uh, to sell their products.

cc ComfortablySmug

Its obviously a good thing that global brands are using their reach to highlight big issues. The big question must be, do their deeds match the rhetoric, or is it just a way of selling products, or even worse, masking corporate misdeeds?

Companies with balls.

Anti-white advertising.

Woke advertising is dumbass.. whatever it means. It’s all about $$$ And ideally not lying

Corporate guilt

What is 'woke' advertising? antiwhite CulturalMarxist propaganda

cc WokeCapital

'Woke?' I never got to sleep!

Advertising that fools people into thinking corporations care at all about social progress. It’s all about what sells. If they believe a Kap ad will sell, they’ll run it. Same reason sprite ads are all black people and hip hop music. It’s not inclusive... They are being targeted.

Marxist propaganda that annoys a ton of people.

luisa_daniela05

The social/culture equivalent of astroturfing?

you guys saying benshapiro is far right?

เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

 /  🏆 6. in TH

ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้

Supreme Court lets mystery company file appeal under sealThe U.S. Supreme Court on Tuesday let an unidentified foreign government-owned c... Tax returns.... of course they do .. Surprise surprise
แหล่ง: Reuters - 🏆 2. / 97 อ่านเพิ่มเติม »

Supreme Court will let mystery foreign company possibly eyed by Robert Mueller file sealed appealThe Supreme Court said it will allow sealed court documents to be filed by a mysterious foreign-owned company that wants to avoid being forced to turn over information in an investigation that might be led by special counsel Robert Mueller. We are patiently waiting.We as Americans are hoping and praying that we can be great,but we must get rid of all those toxic people making us hate the 'Land of the free and home of the Brave'.Fear must be dispelled so Peace can enter. Oh? Is China trying to say they were not wrong giving Ivanka patents? The high court did not rule on the merits of the company’s argument that it should not have to comply with a subpoena issued by a federal grant jury in Washington.
แหล่ง: CNBC - 🏆 12. / 72 อ่านเพิ่มเติม »

Banks, phone companies, nonprofits roll out help for federal workers amid government shutdownCreditors are offering assistance for federal workers. For many, it’s the first time they have rolled a nationwide plan for a government shutdown. Cities too! Congress needs to get to work. We need birder security! Another caravan is on its way to invade our borders! yusrihashim88 Kalau jadi di malaysia..lingkup ekonomi
แหล่ง: USATODAY - 🏆 100. / 63 อ่านเพิ่มเติม »

Beijing’s blockade of U.S. credit card companies may finally end — now that Chinese companies dominateAmerican Express won approval to set up a network, but rivals China UnionPay, Alipay and WeChat Pay have gobbled up the market. All Dictators are Dishonest and Scammers and Liars and Psychopaths!
แหล่ง: washingtonpost - 🏆 95. / 72 อ่านเพิ่มเติม »

Direct-to-consumer upstarts are challenging big brands. Here's how P&G's Marc Pritchard says the company is fighting backP&G is learning from DTC brands and taking a page out of their playbooks, its marketing chief Marc Pritchard told Business Insider at Davos this week.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »